A bold condensed geometric sans serif. Credited to Edwin W. Shaar (Intertype) by Scangraphic/MyFonts. A more likely source is Filmotype. Flyer appears in their 1955 and c. 1970 catalogs as part of a large series (see Filmotype Ford). Photo-Lettering had the related series Madison and Crenshaw Mascara.
Digitizations by Linotype/Adobe (2 widths) and Scangraphic (2 versions with different spacing).
Flyer in use
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