Originally drawn for Schwartz’s own corporate ID and named Plakat, it was commissioned by Robert Priest and Grace Lee at Condé Nast Portfolio. Additional styles commissioned by Meirion Pritchard at Wallpaper*. Released in 2009. Further extended with support for Greek (drawn by Panos Haratzopoulos) and Cyrillics (by Ilya Ruderman) in 2015. In Sep. 2017, the series was expanded with Graphik Arabic (by Wael Morcos and Khajag Apelian) and 6 families of narrower width, from Compact to XXXX Condensed. Produkt is a slab serif counterpart.