“Mah Ze Dahr is a bakery founded by chef Umber Ahmad that sells heavenly culinary concoctions like cheesecake, brioche doughnuts, and dark chocolate explosion cookies. Chef Ahmad was discovered by Tom Colicchio, who mentored and encouraged her to start her own business and focus on baked goods. We built Mah Ze Dahr’s original e-commerce site in 2012, and just launched a shiny new design and upgraded e-commerce platform in anticipation of their first brick-and-mortar store opening in New York City’s Greenwich Village.
We wanted the site to feel as rich and sensory as chef Ahmad’s baked goods, so we started by highlighting Vanessa Rees’ mouth-watering photos. Because the photography is so striking, we mirrored the clean aesthetic with the website design as a whole, even extending it to the uniquely modern way we built the site.” — W&Co.