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Kodak Ektralite camera ads, 1978–1981

Contributed by Felix Nic on Oct 28th, 2015. Artwork published in
October 1978
    Source: License: All Rights Reserved.

    “Ready.Aim.Flash. Introducing the Kodak Ektralite 10 camera. With built-in flash.” — Ebony magazine, October 1978.

    Full page adverts for Kodak’s Ektralite 10 camera, featuring actor Michael Landon

    Source: License: All Rights Reserved.

    “Ready in a flash!” — Ebony magazine, May 1979.

    Source: License: All Rights Reserved.

    “New, ready-in-a-flash cameras from Kodak.” — Ebony magazine, November 1979

    Source: License: All Rights Reserved.

    “When I say this pocket camera is ready in a flash, I mean ready in a flash!” — Ebony magazine, May 1980.

    Source: License: All Rights Reserved.

    “A Very Gifted Camera” — Boys’ Life magazine, November 1981.


    • ITC Korinna
    • Futura Display
    • Futura
    • Italia
    • Antique Olive
    • ITC Cheltenham
    • ITC Bookman




    Artwork location

    4 Comments on “Kodak Ektralite camera ads, 1978–1981”

    1. matheus says:
      Nov 4th, 2015  11:04 pm

      what about the last ad, which font is that? (the display one)

    2. Nov 5th, 2015  7:44 am

      That’s a bold italic style of ITC Bookman with swashes, tightly spaced and probably customized in some details. ITC’s digital version has several swash alternates (some of them provided as stylistic alternates), but it doesn’t include a ‘C’ as it is used here. Another more comprehensive option is Mark Simonson’s Bookmania. See its impressive glyph repertoire.

    3. Eric Ebacher says:
      Dec 30th, 2015  5:54 pm

      Who is the actor in the advertisements? He looks familiar, but I don’t know his name.

    4. Dec 30th, 2015  9:26 pm

      Eric, as it is written above, the actor is Michael Landon, most famous for Bonanza and Little House On The Prairie.

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