“Advertising in Italy is an accurate look at Italian graphic design in 1964–65 including: posters, advertising, catalogs, packaging, trade-marks and more. Introduction by Carlo Munari with collaboration from: Antonio Boggeri, Dino Villani, Massimo Alberini and Gianni Bordoli.” — Display
The typeface in use appears to be Gemini Computer or a predecessor. The origins of this MICR-style design are unknown, but this is the earliest use we’ve documented so far. This exampel differs from later examples of Gemini in various ways: the bottom of the ‘A’ is closed in, the ‘E’ is entirely monolinear, the ‘G’ is simplified, and the numerals have unique shapes. Perhaps these are customizations by Grignani (he flipped the ‘N’ in “IN”) but these forms do appear in other publications of the day, such as 1965’s The New Improved American (Delta edition).