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Meatpacking District

Contributed by Stephen Coles on Nov 18th, 2015. Artwork published in .
    Meatpacking District 3
    Source: http://www.creativereview.co.uk License: All Rights Reserved.
    Meatpacking District 5
    Source: http://www.creativereview.co.uk Image © Julienne Schaer. License: All Rights Reserved.
    Meatpacking District 2
    Source: http://www.creativereview.co.uk Image © Julienne Schaer. License: All Rights Reserved.


    Base’s new identity for New York’s Meatpacking District reflects past and present.

    “The new look has been rolled out over the past few weeks and centres around a word mark with contrasting bold and light typefaces. Base says the contrast ‘pays homage to the history and provenance of the district while capturing the renaissance currently taking place in the neighbourhood.’” — Rachael Steven, Creative Review

    Typefaces

    Meatpacking District 13
    Type samples: Platform © Commercial Type; Romana © Elsner+Flake. License: All Rights Reserved.

    The typefaces are Platform, a recent exploration of basic geometric forms by Berton Hasebe, and Romana, a German design rooted in 19th-century Oldstyle type from France. The two faces are clear contrasts between modern and traditional, as well as mechanical and human. Romana was a good choice for the serif side because its high-waisted ‘G’ and long-legged ‘R’ are distinctive shapes, emphasizing the difference between hand-wrought letters and the cold, crude geometry of Platform.

    Meatpacking District 1
    Source: http://www.creativereview.co.uk License: All Rights Reserved.
    Meatpacking District 4
    Source: http://www.creativereview.co.uk License: All Rights Reserved.

    Website

    Meatpacking District 7
    Source: http://www.meatpacking-district.com License: All Rights Reserved.
    Meatpacking District 8
    Source: http://www.meatpacking-district.com License: All Rights Reserved.
    Meatpacking District 6
    Source: http://www.meatpacking-district.com License: All Rights Reserved.

    The Meatpacking District website is especially inventive with the split-personality identity. Each side is a column of content that scrolls independently. Webfont versions of Platform (from Commercial Type) and Romana (from Elsner+Flake) are used for headlines, nav, and pullquotes. The text is set in Arial.

    Meatpacking District 9
    Source: http://www.meatpacking-district.com License: All Rights Reserved.
    Meatpacking District 10
    Source: http://www.meatpacking-district.com License: All Rights Reserved.
    Meatpacking District 11
    Source: http://www.meatpacking-district.com License: All Rights Reserved.
    Meatpacking District 12
    Source: http://www.meatpacking-district.com License: All Rights Reserved.

    Typefaces

    • Platform
    • Romana
    • Arial

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    1 Comment on “Meatpacking District”

    1. Roque Strew says:
      Nov 20th, 2015  3:36 pm

      I realize that Arial’s resurgence (worthy of an essay itself), Romana, and maybe even tinted pastels are big right now, but I can’t deny it: it’s fantastically executed from both design and development angles. Love it.

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