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Tales of Power and The Second Ring of Power by Carlos Castaneda, Simon and Schuster

Contributed by Florian Hardwig on Apr 27th, 2018. Artwork published in
circa 1974
.
    Cover art by Peter Schaumann. Book design by Eve Metz. Simon and Schuster, 1974.
    Source: http://www.ebay.com telemakos66. License: All Rights Reserved.

    Cover art by Peter Schaumann. Book design by Eve Metz. Simon and Schuster, 1974.

    The book jacket for first edition of Carlos Castaneda’s Tales of Power (1974) features a solid version of Aki Lines (1970) — probably a customization of Akihiko Seki’s multi-line typeface.

    The Second Ring of Power (1977) has similar letterforms, but now they come from ITC Bauhaus Heavy (1975). The bridges in letters like A D P R were closed, maybe to better resemble the solid Aki.

    Cover art by Robert Giusti. Simon and Schuster Book Club edition, 1977.
    Source: http://officerserpico.tumblr.com Officer Serpico's Blotter. License: All Rights Reserved.

    Cover art by Robert Giusti. Simon and Schuster Book Club edition, 1977.

    Tales of Power and The Second Ring of Power by Carlos Castaneda, Simon and Schuster 3
    Source: http://i.ebayimg.com artfalconauctions. License: All Rights Reserved.
    Tales of Power and The Second Ring of Power by Carlos Castaneda, Simon and Schuster 4
    Source: http://www.ebay.com artfalconauctions. License: All Rights Reserved.
    This paperback edition of Tales of Power (Pocket Books, 1976?) exhibits another variation of the 1970s “Bauhaus” style. It looks as if the designers wanted to use the same face as on the original jacket, but weren’t able to find the right font (because it had been modified), so they emulated it and replaced Aki’s pointed shapes for N and W with rounded ones that are similar to those found in Blippo Black or Expressa Heavy.
    Source: https://www.flickr.com paynith. License: All Rights Reserved.

    This paperback edition of Tales of Power (Pocket Books, 1976?) exhibits another variation of the 1970s “Bauhaus” style. It looks as if the designers wanted to use the same face as on the original jacket, but weren’t able to find the right font (because it had been modified), so they emulated it and replaced Aki’s pointed shapes for N and W with rounded ones that are similar to those found in Blippo Black or Expressa Heavy.

    Typefaces

    • Aki Lines
    • ITC Bauhaus

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