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The Revenant promotional material

Contributed by Andreas Kofler on Jan 26th, 2016. Artwork published in .
    The Revenant promotional material 1
    Source: http://cdn.collider.com 20th Century Fox. License: All Rights Reserved.

    Theatrical poster, official website and promotional trailers of Alejandro G. Iñárritu’s movie The Revenant make prevalent use of Alternate Gothic No. 3. Noticeably the ‘i’ in DiCaprio’s name has been altered: its dot erased and the stem slightly extended. The website makes parallel use of Gotham, especially for larger text blocks.

    The Revenant promotional material 2
    Source: http://www.foxmovies.com Photo: Andreas Kofler. 20th Century Fox. License: All Rights Reserved.
    The Revenant promotional material 3
    Source: http://www.foxmovies.com Photo: Andreas Kofler. 20th Century Fox. License: All Rights Reserved.
    The Revenant promotional material 4
    Source: http://www.foxmovies.com 20th Century Fox. License: All Rights Reserved.
    The Revenant promotional material 5
    Source: http://www.foxmovies.com Photo: Andreas Kofler. 20th Century Fox. License: All Rights Reserved.
    The Revenant promotional material 6
    License: All Rights Reserved.
    The Revenant promotional material 7
    Source: http://www.foxmovies.com Photo: Andreas Kofler. 20th Century Fox. License: All Rights Reserved.
    The Revenant promotional material 8
    Source: http://www.foxmovies.com Photo: Andreas Kofler. 20th Century Fox. License: All Rights Reserved.
    The Revenant promotional material 9
    License: All Rights Reserved.

    Typefaces

    • Trade Gothic
    • Alternate Gothic
    • Gotham

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    4 Comments on “The Revenant promotional material”

    1. Jan 26th, 2016  8:34 am

      Thanks for your submission, Andreas.

      the ‘i’ in DiCaprio’s name has been altered: its dot erased and the stem slightly extended.

      Actually, given the lighter weight of the ‘i’, it’s more likely that the uppercase ‘I’ was just reduced.

    2. Jan 26th, 2016  9:09 am

      Good eye. I thought it was Trade Gothic, but it’s ever so-slightly thinner than Bold No.20

    3. Yves Peters says:
      Jan 26th, 2016  11:33 am

      Most probably designed by the slightly fabulous and obscenely talented Neil Kellerhouse (he hasn’t replied to my e-mail from December 26 yet).

    4. Feb 8th, 2016  12:19 pm

      Andreas, Ryan: I think you both are right. Judging from the tilde in Ñ, Alternate Gothic was used for the titles, and Trade Gothic Condensed for the poster. The website uses Alternate Gothic No.3.

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