Coinciding with the renovation of their building in downtown San Francisco, the SFMOMA redesigned their logo and identity using a modified FF Mark, and an entirely new custom version specifically for text use drawn by FF Mark’s codesigner Christoph Koeberlin.
Jennifer Sonderby, Design Director, leads the SFMOMA Design Studio, whose team includes Bosco Hernandez, art director; James Provenza, senior designer; the designers Sophine Lim, Amy Yu Gray, and Mathieu Stemmelen; and project coordinator Carrie Taffel.
Beautiful work! It’s a pity that we cannnot use this font. By the way, I love Fonts in Use. It’s the best site to discover fonts! Keep working. Cheers!
Very simple but effective. Nice work. Just one question: I can see two different forms of the capital letter ‘i’ in the alphabet showing. Why?
Such a barred ‘I’ is typically used in contexts where unambiguity is crucial, like archive numbers, passwords and other random alphanumeric strings. It is also used to distinguish the roman numeral ‘I’.
Contributed by Katharina Gattermann