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The Original’s Sandal, Dr. Scholl’s

Contributed by Kiku Obata & Company on May 13th, 2016. Artwork published in .
    The Original’s Sandal, Dr. Scholl’s 1
    Source: http://kikuobata.com Photo: Kiku Obata & Company. © Kiku Obata & Company. License: All Rights Reserved. Artwork by Kiku Obata & Company.

    Dr. Scholl’s launched the Original Exercise Sandal in 1965. Sold in drugstores as a way to tone legs, the sandal became an iconic 60s fashion accessory when worn by Jean Shrimpton and Twiggy.

    To mark the sandal’s 50th anniversary, the collection was renamed the “The Original’s Sandal’s” and a new identity, using Venus and Janson, was created. A booklet that tells the sandal’s story and an invitation to the collection preview uses Janson for text and Granby for punctuation.

    The Original’s Sandal, Dr. Scholl’s 2
    Source: http://kikuobata.com Photo: Kiku Obata & Company. © Kiku Obata & Company. License: All Rights Reserved. Artwork by Kiku Obata & Company.
    The Original’s Sandal, Dr. Scholl’s 3
    Source: http://kikuobata.com Photo: Kiku Obata & Company. © Kiku Obata & Company. License: All Rights Reserved. Artwork by Kiku Obata & Company.
    The Original’s Sandal, Dr. Scholl’s 4
    Source: http://kikuobata.com Photo: Kiku Obata & Company. © Kiku Obata & Company. License: All Rights Reserved. Artwork by Kiku Obata & Company.
    The Original’s Sandal, Dr. Scholl’s 5
    Source: http://kikuobata.com Photo: Kiku Obata & Company. © Kiku Obata & Company. License: All Rights Reserved. Artwork by Kiku Obata & Company.
    The Original’s Sandal, Dr. Scholl’s 6
    Source: http://kikuobata.com Photo: Kiku Obata & Company. © Kiku Obata & Company. License: All Rights Reserved. Artwork by Kiku Obata & Company.

    Typefaces

    • Venus
    • Janson Text
    • Granby

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