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Vetements

Contributed by Andreas Kofler on Jun 29th, 2016.
    Baskerville in all caps.
    Source: http://vogue.com Luca Tombolini. License: All Rights Reserved.

    Baskerville in all caps.

    The Parisian niche brand Vetements may be best known for its oversized hoodies, featuring passive-aggressive slogans and often prominently worn by Rihanna and Kanye West. The “anything-goes” or “low-brow” aesthetic of the label also reflects in its at once generic and specific font choices: Impact, Helvetica, or gothic Old English. The recent rekindle of the latter, in conjunction with other “heavy metal fonts”, also prompted the online magazine Hypebeat to dedicate an article to “Streetwear’s Abuse of Heavy Metal Fonts”.

    The script looks like the regular weight of ITC Edwardian Script, beefed up a little, with some letterspacing applied, which of course breaks the joins. See this collection of slightly tracked script fonts.
    Source: http://vogue.com Luca Tombolini. License: All Rights Reserved.

    The script looks like the regular weight of ITC Edwardian Script, beefed up a little, with some letterspacing applied, which of course breaks the joins. See this collection of slightly tracked script fonts.

    “Drink from me And live forever” — the gothic script on the sleeve is the Blackletter branch of the Lucida type series.
    Source: http://vogue.com Luca Tombolini. License: All Rights Reserved.

    “Drink from me And live forever” — the gothic script on the sleeve is the Blackletter branch of the Lucida type series.

    This parody of a death metal band logo is probably custom lettering. See XXII Total Death and other fonts by Doubletwo Studios for typographic options.
    Source: http://vogue.com Luca Tombolini. License: All Rights Reserved.

    This parody of a death metal band logo is probably custom lettering. See XXII Total Death and other fonts by Doubletwo Studios for typographic options.

    Stacked capitals from Old English or Cloister Black
    Source: http://vetementswebsite.com Vetements. License: All Rights Reserved.

    Stacked capitals from Old English or Cloister Black

    More stacked caps from Old English/Cloister Black: “VETEMENTS / SUMMER2016”
    Source: http://vetementswebsite.com Vetements. License: All Rights Reserved.

    More stacked caps from Old English/Cloister Black: “VETEMENTS / SUMMER2016”

    Rotated caps from Impact
    Source: http://vetementswebsite.com Vetements. License: All Rights Reserved.

    Rotated caps from Impact

    Vetements 8
    Source: http://vetementswebsite.com Vetements. License: All Rights Reserved.
    Vetements 9
    Source: http://vogue.com Luca Tombolini. License: All Rights Reserved.
    Vetements 10
    Source: http://vetementswebsite.com Vetements. License: All Rights Reserved.

    Typefaces

    • Baskerville
    • ITC Edwardian Script
    • Lucida Blackletter
    • Impact
    • Helvetica
    • Old English
    • unidentified typeface

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    2 Comments on “Vetements”

    1. Jun 29th, 2016  5:10 pm

      Great entry, Andreas, and addition to your Stedelijk post. I find every one of these outfits to be absolutely hideous, but I guess that’s the point.

    2. Aug 10th, 2016  2:46 pm

      The Men’s Style section in The New York Times has an article about Vetements and the “fashion industry’s recent infatuation” with Blackletter in general: Vetements, Brioni and Kanye Agree: It’s Gothic Time.

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