An independent archive of typography.
to participate.

Industries

Formats

Typefaces

KPMG identity (2015 redesign)

Contributed by Stephen Coles on Jun 30th, 2016. Artwork published in .
    2015-KPMG-International-Annual-Review---KPMG---GLOBAL.jpg
    Source: https://home.kpmg.com License: All Rights Reserved.

    2015 KPMG Annual Review

    KPMG, the massive consulting and accounting firm, somehow decided on Giorgio Sans as the new voice of their brand, which was a really bold choice, and really makes their identity so much more interesting than you would ever expect from a multinational accounting firm. [Giorgio Sans] is a fashion typeface, originally drawn for a fashion magazine and here it is in PowerPoint presentations about how Brexit is going to work.” — Christian Schwartz

    2015-KPMG-International-Annual-Review---KPMG---GLOBAL-2.jpg
    Source: https://home.kpmg.com License: All Rights Reserved.

    2015 KPMG Annual Review

    KPMG-powerpoint-slide.png
    License: All Rights Reserved.

    PowerPoint slide

    KPMG-powerpoint-slide-2.png
    License: All Rights Reserved.

    PowerPoint slide

    KPMG-International---KPMG---GLOBAL.jpg
    Source: https://home.kpmg.com License: All Rights Reserved.

    KPMG main website

    KPMG-International---KPMG---GLOBAL-2.jpg
    Source: https://home.kpmg.com License: All Rights Reserved.

    KPMG main website

    Managing Brexit   KPMG   GLOBAL 3.png
    License: All Rights Reserved.

    KPMG main website

    WEFLIVE.png
    Source: https://www.weflive.com License: All Rights Reserved.
    WEFLIVE-1.png
    Source: https://www.weflive.com License: All Rights Reserved.
    WEFLIVE-2.png
    Source: https://www.weflive.com License: All Rights Reserved.
    WEFLIVE-3.png
    Source: https://www.weflive.com License: All Rights Reserved.
    WEFLIVE-4.png
    Source: https://www.weflive.com License: All Rights Reserved.

    Typefaces

    • Giorgio Sans
    • Univers
    • Arial
    • Univers Next

    Formats

    Industries

    Artwork location

    In Sets

    4 Comments on “KPMG identity (2015 redesign)”

    1. Choo Kwang Zhee says:
      Jul 2nd, 2016  12:06 pm
      Typeface used is Univers Next. See ampersand.
    2. Jul 2nd, 2016  6:18 pm

      Hmm, which ampersand do you mean? On the WEF Live website and KPMG PDFs I’m seeing only the standard digital version of Univers and its conventional ampersand. The Univers Next ampersand looks like this.

    3. Jul 3rd, 2016  12:51 pm

      There are ampersands in the “Top Tweets” slide. This form that looks like a ligature of a cursive ‘E’ (mirrored 3) and a ‘t’ was not introduced with Univers Next. It was also present in the original version, and in Bitstream’s digitization, Zurich. I guess KPMG use various versions of Univers. I’ll add Univers Next to the credits.

      From Adrian Frutiger – Typefaces: The Complete Works (Ed.: Heidrun Osterer, Philipp Stamm), p97:

      My ampersand was adopted by the European typesetting systems; only when Linotype took over my Univers for photosetting for the American market did it get swapped for the looped ‘meat-hook ampersand’. The Americans were radical, they didn’t want my ampersand at all.

      On p30, Frutiger discusses his approach to ampersands in general, and for Initiales Président in particular:

      I was never keen on the classical shape, I found its lines too complicated. I wanted all characters to have the same style, and eventually discovered this special new shape. […] For me the whole thing was above all a question of the counter shapes. These were supposed to be comparable to those of a B. I wanted the & to have a discreet and almost strict design, whereas for Hermann Zapf for example, being a type designer and calligrapher working at the same time as me, it provided a great chance to let his fantasy run free.

    4. Jul 3rd, 2016  1:37 pm

      Thanks, Florian! I missed that image. Yes, now looking again at the embedded fonts in the official KPMG PDFs I see both Univers and Linotype Univers (which is essentially the previous version of Univers Next), so your guess is correct.

    Post a comment