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“Eye Shade” ad for Joseph Magnin

Contributed by Stephen Coles on Aug 13th, 2016. Artwork published in .
    “Eye Shade” ad for Joseph Magnin
    Source: https://www.theguardian.com Image: “Earthquakes, Mudslides, Fires And Riots – California & Graphic Design 1936 – 1986” edited by Louise Sandhaus. License: All Rights Reserved.

    Designed by Margret Larsen, art director at the Joseph Magnin department store in the late 1950s to early ’60s. The illustration is by Betty Brader and depicts Larsen herself.

    Geezer’s Gallery dates this ad 1958, as shown by the Art Direc­tors and Artist Club of San Fran­cisco. See more from the campaign (albeit in poor reproductions) on their page.

    Typefaces

    • News Gothic
    • Eurostile
    • Lightline Gothic
    • unidentified typeface

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