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The True Honey Co.

Contributed by Richard Baird on Aug 24th, 2016. Artwork published in .
    01-True-Honey-Company-Branding-Packaging-New-Zealand-Marx-Design-BPO.jpg
    Source: http://www.marxdesign.co.nz Marx Design. License: All Rights Reserved.

    The True Honey Company (TTHC) dedicates itself to the production of mānuka honey, a monofloral variety produced in Australia and New Zealand from the nectar of the mānuka tree. It has a unique colour and texture, and a high level of Dietary Methyglyoxal, an organic compound with antibacterial and antiviral properties.

    With a price range starting at 60.00AUD and rising to 230.00AUD per jar, and working in a market flooded with sub-standard honey and dishonest marketing, communicating the value of product and the commitment of TTHC to quality and ethical production through an impactful and engaging brand identity and packaging design was paramount. This task was given to Auckland-based graphic design studio and packaging specialists Marx Design who collaborated with Think Packaging and writer Kate Phillips.

    Read more about this project on BP&O.

    04-True-Honey-Company-Branding-Packaging-New-Zealand-Marx-Design-BPO.jpg
    Source: http://www.marxdesign.co.nz Marx Design. License: All Rights Reserved.
    07-True-Honey-Company-Branding-Print-New-Zealand-Marx-Design-BPO.jpg
    Source: http://www.marxdesign.co.nz Marx Design. License: All Rights Reserved.
    08-True-Honey-Company-Branding-Print-New-Zealand-Marx-Design-BPO.jpg
    Source: http://www.marxdesign.co.nz Marx Design. License: All Rights Reserved.
    09-True-Honey-Company-Branding-Print-New-Zealand-Marx-Design-BPO.jpg
    Source: http://www.marxdesign.co.nz Marx Design. License: All Rights Reserved.
    13-True-Honey-Company-Branding-Print-Illustration-Postcards-Silver-Gold-Ink-New-Zealand-Marx-Design-BPO.jpg
    Source: http://www.marxdesign.co.nz Marx Design. License: All Rights Reserved.

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