Visitors can follow the signs to their chosen destination, or follow the emblems for the Artis walk — a scenic route along the highlights of the park. Each signpost features a Dutch native bird: species like magpie, starling and barn owl. By using the new signposts and a map, everybody can compose their own route.
In keeping with the overall visual identity of Artis, the typeface chosen for the signs is Omnes by Darden Studio. It is used in a single style of medium weight, reversed on grey. With its crisp letterforms and rounded contours, Omnes blends well with the friendly and accessible animal pictograms.
The information is arranged in three layers. The first one is for the Artis Walk, the recommended tour featuring the highlights. The second layer shows the way to the 15 most important animals of the zoo. Finally, the third layer holds information about facilities, like restaurants or toilets.