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Premium Longboards

Contributed by Florian Hardwig on Jul 5th, 2018. Artwork published in
circa 2016
.
    Premium-Longboards-shop.jpg
    Photo: Florian Hardwig. License: CC BY-NC-SA.

    The logo for Berlin-based skate shop Premium Longboards combines two lesser known fonts by Swiss foundry Lineto. The lowercase initials in a circle are from the bold weight of Joel Nordstroem’s Easyscript, a constructed script inspired by the Halag logo designed by Hermann Eidenbenz in 1948. The full name is set in caps from Typ1451, Nico Schweizer’s digital interpretation of a standard lettering template. Thanks to the shared technical feel and the monolinear strokes of similar weight, the two faces make a good pair.

    Premium-Longboards.jpg
    Photo: Florian Hardwig. License: CC BY-NC-SA.
    12965691_573641376132721_1976809109_n.jpg
    Source: http://instidy.com License: All Rights Reserved.
    Downhill.jpg
    Source: http://www.premiumlongboards.de License: All Rights Reserved.

    Typefaces

    • Easyscript
    • Typ1451

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