A book celebrating the work of See Red, a feminist collective of visual artists. In the mid 1970s See Red started the silk-screen workshop in London, in response to a desire to combat sexist images of women. Creating positive and challenging alternatives, the posters and calendars made by the workshop visually express frustrations, commentaries and desires for change.
Not only do the posters offer a visual documentary of this politically dynamic era, they are, as pieces of work, vivid, immediate, energetic and humorous.
The presentation of See Red’s life and work required the right amount of energy. Not too quiet (apologetic). Not too loud (competition). Neither did the body of work produced at the workshop need ‘dressing up’ or gilding. I took the approach of bold simplicity, which covered every decision from, book format, grid, order of material and typeface choice. Dia, a new grotesk is used through the book. The spaces and shapes created by Dia, felt non-uniform. Iwanted character.