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Hidden Characters

Contributed by Richard Baird on Nov 28th, 2016. Artwork published in .
    01-Hidden-Characters-PR-Branding-Logotype-RE-Sydney-Australia-BPO.jpg
    Source: https://re.agency RE. License: All Rights Reserved.

    Hidden Characters is the latest PR offering from international advertising agency network M&CSaatchi. It replaces/is an evolution of Bang PR, developed in response to the changing public relations landscape.

    With the advent of social media and the subsequent growth of non-traditional influencers and an increase in inauthentic product placement, Hidden Characters intends to make sure that their client’s reach is handled in an ethical and authentic way.

    Sydney-based graphic design studio RE worked to create a brand identity for Hidden Characters that articulates this intention with a concept that makes a connection between the hidden characters that shape how text appears and the creative behind the scenes shaping of a brand’s public perception. The idea of the seen and unseen plays out in a number of ways in print using color, print finish, GT Sectra and LL Brown, and link business cards, headed paper, stationery and brochure.

    Read more about this project on BP&O.

    03-Hidden-Characters-PR-Branding-Business-Cards-RE-Sydney-Australia-BPO.jpg
    Source: https://re.agency RE. License: All Rights Reserved.
    06-Hidden-Characters-PR-Branding-Branded-Pencils-RE-Sydney-Australia-BPO-1.jpg
    Source: https://re.agency RE. License: All Rights Reserved.
    07-Hidden-Characters-PR-Branding-Branded-Pencil-Boxes-RE-Sydney-Australia-BPO.jpg
    Source: https://re.agency RE. License: All Rights Reserved.
    08-Hidden-Characters-PR-Branding-Print-RE-Sydney-Australia-BPO.jpg
    Source: https://re.agency RE. License: All Rights Reserved.
    09-Hidden-Characters-PR-Branding-Typography-GT-Sectra-Lineto-Brown-Pencils-RE-Sydney-Australia-BPO.jpg
    Source: https://re.agency RE. License: All Rights Reserved.

    Typefaces

    • GT Sectra
    • LL Brown

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