Batch is a self-initiated promotional project aiming to encapsulate who we are, as collaborators who excel in our client partnerships. Our relationship with the producers of a small-scale, locally grown olive oil from Mangawhai was the perfect vehicle for this. Olive oil symbolised in so many ways the qualities of partnership; it is a versatile product that enhances whatever it is matched with. The provenance of the oil, as an enterprise created by the community of Tern Point to grow, tend, pick and press the olive oil, brought the concept to full circle.
We wanted to reflect the natural and crafted aspects of the product – this is olive oil in its purest form, grown in an environment where the elements of sun, land and sea come together. As a whole team, we spent an inking session developing the logo and abstract ink marks that represented these elements and would lend an organic, free-form feel to the design.
The generated logo and accompanying visual assets were offset by the choice of Letter Gothic for the labels, while Graphik was employed for the pamphlet that described the origins of the product. The finishing touch to Batch was to number and hand-write messages to the recipients directly on the bottle and box label.