In 1981, New York firm Anspach Grossman Portugal updated the Texaco logo from its 1965 version, reducing the various framing elements elements to focus on the iconic star. This simple mark is still in use today. The type is basically Helvetica Black, with an extended middle crossbar on the ‘E’.
Design firm: Anspach Grossman Portugal, Inc.
Art director: Kenneth D. Love
Designers: Richard Felton, Don Kline