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Drake’s Brewing Co. label redesign

Contributed by Frank Grießhammer on Jan 2nd, 2017. Artwork published in .
    Old label on the left, new one on the right
    Photo: Frank Grießhammer. License: CC BY-SA.

    Old label on the left, new one on the right

    Local brewery Drake’s has re-designed their labels – for the better.

    The hodgepodge selection of typefaces on the old label (Memphis + Archer!) was cleaned up, the color palette much improved. The “INDEPENDENT” badge on the new label reminds me a lot of House Industries’ factory logo, but I am not bothered by it.

    The typeface used for the old DRAKE’S is probably Group Type’s Raleigh Gothic Condensed or a modified FB Agency.

    I have to admit I’m buying much more Drake’s than I did before. Drink Local!

    Drake’s Brewing Co. label redesign 2
    Photo: Frank Grießhammer. License: CC BY-SA.
    Drake’s Brewing Co. label redesign 3
    Photo: Frank Grießhammer. License: CC BY-SA.

    Typefaces

    • United Serif
    • Knockout
    • Tungsten
    • Giant
    • LoType
    • Archer
    • Memphis
    • Myriad
    • Raleigh Gothic

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