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John Wick 2 movie posters

Contributed by Gareth Hague on Feb 11th, 2017. Artwork published in .
    Billboard, Los Angeles
    Source: http://www.dailybillboardblog.com http://www.dailybillboardblog.com/. License: All Rights Reserved.

    Billboard, Los Angeles

    Why is the typography on movie title graphics different to that on posters? This discrepancy in the typography between film titles and marketing, and marketing between territories, doesn’t make much sense.

    Even allowing for the differences between moving and still graphics, to have no connection between the two seems counter-productive, giving an inconsistent and garbled message. Presumably it is caused by disconnected design and marketing departments, and a lack of communication between film makers and distributors. Would it not be easier, quicker, and cheaper, for a central design studio to produce a simple set of templates for the various distributors to follow?

    For action movie John Wick: Chapter 2, Cactus is used for posters and publicity. The super-big, fitting-to-format type, and the balance between type and image is very effective. However, the film title, at least for the trailer, is a completely separate design.

    Billboard, Los Angeles
    Source: http://www.dailybillboardblog.com http://www.dailybillboardblog.com/. License: All Rights Reserved.

    Billboard, Los Angeles

    Fox Bruin Theater, Los Angeles
    Source: https://webgram.co Baby Woodstock. License: All Rights Reserved.

    Fox Bruin Theater, Los Angeles

    Tube poster, London
    Gareth Hague. License: All Rights Reserved.

    Tube poster, London

    Subway poster, New York
    License: All Rights Reserved.

    Subway poster, New York

    Poster, Grand Central Station, New York
    Source: https://www.instagram.com mmeckhardt. License: All Rights Reserved.

    Poster, Grand Central Station, New York

    Metro poster, Paris
    Benjamon Blaess. License: All Rights Reserved.

    Metro poster, Paris

    3D and electronic cinema display, Bangkok
    Source: https://twitter.com MTmovie. License: All Rights Reserved.

    3D and electronic cinema display, Bangkok

    Members of the public pose on front of giant 3D type in a Bangkok cinema
    Source: https://www.facebook.com Sahamongkolmajor. License: All Rights Reserved.

    Members of the public pose on front of giant 3D type in a Bangkok cinema

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