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Atlas of Visual Identity

Contributed by Marcello Jacopo Biffi on Feb 7th, 2017. Artwork published in
January 2016
.
    The invisible title, set in Px Grotesk Screen, has been achieved laser cutting holes out of a PVC plate.
    Photo: Marcello Jacopo Biffi. Marcello Jacopo Biffi. License: All Rights Reserved. Artwork by Marcello Jacopo Biffi.

    The invisible title, set in Px Grotesk Screen, has been achieved laser cutting holes out of a PVC plate.

    From the introduction of the book:

    The Atlas of Visual Identity is a sinking anchor in the bottomless sea of knowledge. “What is a visual identity?” is its underlying question, although the attempt to answer to such a broad premise seems almost too naïve to be taken seriously.

    The Atlas of Visual Identity consists of a heterogeneous collection of 919 images sourced exclusively from the Internet to try to capture and unveil the visual clues triggering the recognition process. The book is structured upon a dialectic relationship between two opposite poles: the first equal to the maximum level of recognisability, the second to the least. At the end of the book, an index reports all the sources with the matching date of download.

    This project has been developed during the final year of the Master Graphic Design at AKV|St.Joost (Breda). This is a non-commercial project.

    Atlas of Visual Identity 2
    Photo: Marcello Jacopo Biffi. Marcello Jacopo Biffi. License: All Rights Reserved. Artwork by Marcello Jacopo Biffi.
    Atlas of Visual Identity 3
    Photo: Marcello Jacopo Biffi. Marcello Jacopo Biffi. License: All Rights Reserved. Artwork by Marcello Jacopo Biffi.
    Atlas of Visual Identity 4
    Photo: Marcello Jacopo Biffi. Marcello Jacopo Biffi. License: All Rights Reserved. Artwork by Marcello Jacopo Biffi.
    Atlas of Visual Identity 5
    Photo: Marcello Jacopo Biffi. Marcello Jacopo Biffi. License: All Rights Reserved. Artwork by Marcello Jacopo Biffi.
    Atlas of Visual Identity 6
    Photo: Marcello Jacopo Biffi. Marcello Jacopo Biffi. License: All Rights Reserved. Artwork by Marcello Jacopo Biffi.

    Typefaces

    • Px Grotesk
    • Px Grotesk Screen

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