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AT&T

Contributed by Darden Studio on Feb 8th, 2017. Artwork published in
circa 2016
.
    AT&T’s globe logo is complemented by the marketing proposition “Mobilizing Your World”, rendered in right-aligned caps from Omnes.
    Source: https://www.att.com AT&T. License: All Rights Reserved.

    AT&T’s globe logo is complemented by the marketing proposition “Mobilizing Your World”, rendered in right-aligned caps from Omnes.

    AT&T Inc. is the second largest provider of mobile telephone services and the largest provider of fixed telephone services in the United States, and also provides broadband subscription television services through DirecTV. It is the largest telecommunications company in the world by revenue [Wikipedia] and was ranked at #4 of the Most Valuable Global Brands 2016.

    The typographic cornerstone of the brand is Omnes by Darden Studio. In his review of AT&T’s latest brand update in 2016, design critic Armin Vit comments:

    Omnes […] is one of my favorite typefaces and it works nicely as a playful corporate typeface in its lighter weights.

    AT&T uses a custom version spanning several weights mostly from the lighter end of the family’s range, plus italics. The friendly sans serif with selective rounding is employed across all media, from the various websites to corporate brochures, reports, infographics, videos, and more.

    For many years, AT&T’s slogan was “Rethink Possible”, set in Omnes Italic. This theme was introduced in 2010 and phased out sometime between 2014 and 2016.
    Source: https://www.youtube.com AT&T. License: All Rights Reserved.

    For many years, AT&T’s slogan was “Rethink Possible”, set in Omnes Italic. This theme was introduced in 2010 and phased out sometime between 2014 and 2016.

    Omnes in use for headlines and teaser texts on one of the Enterprise Business blogs
    Source: https://www.att.com AT&T. License: All Rights Reserved.

    Omnes in use for headlines and teaser texts on one of the Enterprise Business blogs

    Detail of an infographic featuring Omnes Light with matching icons.
    Source: https://www.att.com AT&T. License: All Rights Reserved.

    Detail of an infographic featuring Omnes Light with matching icons.

    For this graphic from AT&T Aspire, the company’s educational section, numerals from Omnes Bold Italic were rendered with a texture to emulate the aesthetics of a chalkboard.
    Source: https://www.att.com AT&T. License: All Rights Reserved.

    For this graphic from AT&T Aspire, the company’s educational section, numerals from Omnes Bold Italic were rendered with a texture to emulate the aesthetics of a chalkboard.

    Headlines often are in italics. The cursive shapes augment the approachable character of Omnes.
    Source: https://www.att.com AT&T. License: All Rights Reserved.

    Headlines often are in italics. The cursive shapes augment the approachable character of Omnes.

    With its eye-catching ‘1’, Omnes is great for drawing attention to important numerical data.
    Source: https://www.att.com AT&T. License: All Rights Reserved.

    With its eye-catching ‘1’, Omnes is great for drawing attention to important numerical data.

    Infographic “Connect to Good: A Roadmap to 2025”
    Source: https://www.att.com AT&T. License: All Rights Reserved.

    Infographic “Connect to Good: A Roadmap to 2025”

    Cover of a whitepaper about technology for the Internet of Things
    Source: https://www.att.com AT&T. License: All Rights Reserved.

    Cover of a whitepaper about technology for the Internet of Things

    Point-of-sale advertising
    Source: https://www.flickr.com Mike Mozart. License: CC BY.

    Point-of-sale advertising

    Omnes here is used in a futuristic interface, providing ubiquituous access to personalized data. Still from the video clip “Mobilizing Your World with AT&T”
    Source: https://www.att.com AT&T. License: All Rights Reserved.

    Omnes here is used in a futuristic interface, providing ubiquituous access to personalized data. Still from the video clip “Mobilizing Your World with AT&T”

    Header of the Spanish-language website
    Source: http://espanol.att.com AT&T. License: All Rights Reserved.
    “Movilizando tu mundo” — the slogan in Spanish, as seen in videos on the ATTLatino channel
    Source: https://www.youtube.com AT&T. License: All Rights Reserved.

    “Movilizando tu mundo” — the slogan in Spanish, as seen in videos on the ATTLatino channel

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