The American Institute of Graphic Arts (AIGA) is a professional design organisation with a membership that covers all forms of visual communication, from graphic design, typography and interaction, to branding, animation and environmental design. As well as supporting a community of over 25,000 nationwide members, advancing design as a professional craft, strategic advantage and vital cultural force, AIGA organises biannual events the AIGA Design Conference and GAIN: AIGA Design and Business Conference, which are held alternating years.
In 2016, the AIGA Design Conference became an annual event. This marked, after 100 years as standard bearer for professional ethics and practices, a moment of transition, and the implementation of a new vision to become a hub for “broader creative constituencies”. Taking inspiration from the evolving nature of the organisation, and the unexpected ways that people and ideas come together in one place, Mother Design developped a visual identity for this new period of AIGA Design Conferences, the first of which took place in Las Vegas between 17 – 19 October 2016.