World Within Words is a language manipulation design exhibtion developed by the designers Sérgio Alves and Henrique Nascimento developed for Sunway Nexis, funded by Life Equip Sdn Bhd in Kuala Lumpur (Malaysia). The exhibition is a place where words merge to create new words, where objects of the everyday life are placed to have new functions and meanings, and the sequence of how we create a sentence is rethought to make us think.
Besides the exhibition itself, the design process is revealed by unfolding the publication that follows the project. Working as an instruction manual, the World Within Words publication is a compendium where all the thoughts, methods and planning are deconstructed and explained. For the exhibhition itself as well as for the publication, Akzidenz-Grotesk had the main role in both stages, but was used in distinctive ways. The range of weights was the base of the construction. The typeface was used in various ways, from uppercase to lowercase, from regular to bold.