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Family Tales

Contributed by Marko Cvijetic on Mar 14th, 2017. Artwork published in .
    Family Tales 1
    Source: http://www.size.agency License: All Rights Reserved.

    Family Tales is an exciting UK startup that connects parents directly with writers who make personalised stories for their kids. Our task was to create the brand identity and produce comprehensive guidelines for both the brand and the product. Since Family Tales is a product that is personal and unique the challenge was to translate the whole range of creative possibilities through one single identity. The main concept was to produce a simple historical/bookwriting styled wordmark and combine it with the customisable design system which will give users the possibility to personalise not just the story, but also the book cover by a predetermined principle. The result is very simple but visually appealing design system which is an interesting mixture of modern usability and vintage aesthetics.

    Family Tales 2
    License: All Rights Reserved.
    Family Tales 3
    License: All Rights Reserved.
    Family Tales 4
    License: All Rights Reserved.
    Family Tales 5
    License: All Rights Reserved.
    Family Tales 6
    License: All Rights Reserved.

    Typefaces

    • Playfair Display
    • Brandon Grotesque

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    2 Comments on “Family Tales”

    1. Matthew Arnold says:
      Aug 17th, 2018  4:39 pm

      I don’t see Brandon Grotesque on here. I see Playfair for sure. Am I missing something?

    2. Aug 17th, 2018  8:08 pm

      Brandon Grotesque is used for the authors’ names. Admitted, that’s hard to make out in the images.

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