Blå Bär (Swedish for blueberries) sells a variety miscellaneous goods from Scandinavia from its store in Osaka, Japan. These include, but are not limited to, glass and kitchenware, soft furnishings, ornaments and jewellery. Many of these could be described as having something of a shared Scandinavian simplicity of form, lightness of colour, natural material quality and cheerful character in pattern and imagery. These are displayed within a well-lit space that blends white walls and shelves, a light wood floor and storage, with the blue of its brand identity, created by Stockholm-based graphic design studio BVD. This appears as a solid matte colour wall, glossy counter, pattern detail and display case, and runs across the store’s packaging.