The posters campaign advertising “The Fastest Night” that will take place in London on 13 August was designed in-house at Nike.
The “London’s Fastest” logo combines sliced caps from Nimbus Sans D Diagonal and Klang. Harbour is used for the slogans (“It’s fast or last”, “You win some or you win some”, “If you like it slow jog on”), also in all-caps. The typeface palette is perfected by a slanted Tannenberg halbfett (bold) — distinguished from the fett by the descending ‘F’ — which has been additionally fattened by stroking.
What looks like a black italic Helvetica Extended is actually Nimbus Sans D Diagonal. While Nimbus Sans is URW++’s version of Helvetica, this style seems not to be included in any font family named Helvetica. It also exists in slightly different form as Berthold Standard Diagonal. I wonder about its provenance. The vendors are not very helpful in this regard: “Designer: Haas Studio, (Max Miedinger), 1994, (1970)” [URW++], and “Designer: H. Berthold” [BertholdTypes]. Linotype’s Neue Helvetica 83 Extended Heavy Oblique or 93 Extended Black Oblique are quite different, and a lot less dynamic.
From top to bottom: Nimbus Sans D Diagonal, Berthold Standard Diagonal, Neue Helvetica 83, Neue Helvetica 93
See also the post about the event, with pictures from the projections on the walls of the Turbine Hall at Tate Modern.
Contributed by Kiku Obata & Company
Contributed by Briefcase Type Foundry
Contributed by Nick Sherman