Started by two guys with a passion for providing quality food for all, Chicken & Sons is proud to offer a new take on the classic chicken shop. All their food is prepared with love and care using only the finest ingredients. I was commissioned to design a brand identity that would reflect the authentic approach to their food. The result is a brand identity that harks back to the days before mass produced fast food chains.
The primary logo replaces the word chicken with a chicken’s head, the brand identity also makes use of turn-of-the-century illustrations of chickens that appear to be talking. I came up with the line “Chicken worth crossing the road for” which sums up this new street front eatery. Using craft paper and stamps helps reflect the ethos of Chicken & Sons while being a cost effect solution.