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Chicken & Sons

Contributed by Harley Johnston on Aug 2nd, 2017. Artwork published in .
    chicken-and-sons-home-tile.gif
    License: All Rights Reserved.

    Started by two guys with a passion for providing quality food for all, Chicken & Sons is proud to offer a new take on the classic chicken shop. All their food is prepared with love and care using only the finest ingredients. I was commissioned to design a brand identity that would reflect the authentic approach to their food. The result is a brand identity that harks back to the days before mass produced fast food chains.

    The primary logo replaces the word chicken with a chicken’s head, the brand identity also makes use of turn-of-the-century illustrations of chickens that appear to be talking. I came up with the line “Chicken worth crossing the road for” which sums up this new street front eatery. Using craft paper and stamps helps reflect the ethos of Chicken & Sons while being a cost effect solution.

    Photography: Christopher Ireland.

    restaurant-brand-identity-t-shirtx2.jpg
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    restaurant-brand-identity-stamped-bagx2.jpg
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    restaurant-brand-identity-paper-chipsx2.jpg
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    restaurant-brand-identity-hamper-signagex2.jpg
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