Love Is … is the name of a comic strip created by New Zealand cartoonist Kim Casali (née Grove) in the 1960s. The cartoons originated from a series of love notes that Grove drew for her future husband, Roberto Casali. They were published in booklets in the late 1960s before appearing in strip form in a newspaper in 1970, under the pen name “Kim”. […] Casali commissioned London-based British cartoonist Bill Asprey to take over the writing and drawing of the daily cartoons for her, under her pen name. Asprey has produced the cartoon continuously since 1975.
First published in the Los Angeles Times on January 5, 1970 [loveisapplication.com], the cartoons were syndicated soon after. Today the strip is syndicated worldwide by Tribune Media Services. Since the beginning — and up to this date — the title has been rendered in lowercase Crayonette, making it the most prominent and longest-lasting in-use example of this weird and wonderful Victorian typeface. The distinctive type choice has also been adopted by several of the many editions in other languages, see e.g. the German “Liebe ist …” at Korsch Verlag, or the Italian “Amore é …” (below).
The makers of the Spanish adaptation “Amor es …” recognized the brand value of the Crayonette letterforms, too, but since the typeface wasn’t easily available, they had to compromise. There are at least two versions that both look like they were cobbled together from the letters in the English “love is …”, with the ‘m’ made from an upside-down or mirrored ‘v’.
For a while, “Love is …” also appeared in another italic with horizontal stress, the chubby Lazybones (with a customized ‘v’).
Contributed by Love Lagerkvist
Contributed by Gianfranco Pontillo