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Käk magazine (Lidl advertorial)

Contributed by Love Lagerkvist on Aug 6th, 2017. Artwork published in .
    Käk magazine (Lidl advertorial) 1
    Source: https://www.lidl-flyer.com License: All Rights Reserved.

    Sweden has a surprisingly sophisticated history of advertorial publishing, especially in the food industry. Leading retailer ICA have a classic in Buffé, so now that German Lidl are trying to make a serious push into high end food, they obviously had to get their own magazine.

    As for the design, Käk serves as a notable example of contemporary foodie trends. We have the geometric sans in Verlag, often taking a back seat to the Surveyor superfamily. Headlines stand out as a swash fiesta, because stylistic sets are there to be used.

    Käk magazine (Lidl advertorial) 2
    Source: https://www.lidl-flyer.com License: All Rights Reserved.
    Käk magazine (Lidl advertorial) 3
    Source: https://www.lidl-flyer.com License: All Rights Reserved.
    Illustration by Josephine Graucob
    Source: https://www.lidl-flyer.com License: All Rights Reserved.

    Illustration by Josephine Graucob

    Käk magazine (Lidl advertorial) 5
    Source: https://www.lidl-flyer.com License: All Rights Reserved.
    Käk magazine (Lidl advertorial) 6
    Source: https://www.lidl-flyer.com License: All Rights Reserved.

    Typefaces

    • Surveyor
    • Verlag

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