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Campus by Google

Contributed by Richard Baird on Aug 11th, 2017. Artwork published in .
    Campus by Google 1
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.

    Campus is Google’s network of co-working and event spaces. These are located in London, Madrid, Warsaw, São Paulo, Seoul, and Tel Aviv. Campus is described by MultiAdaptor, the design studio behind its recent rebranding, as being positioned slightly away from the main Google brand. The studio’s brand identity design for Campus reflects this. It also captures and expresses the startup spirit and energy of the entrepreneurs and founders, employees and investors, who make up the Campus community through a DIY aesthetic of words, images and colour. This approach intends to be democratic in nature and invite participation.

    The mix of halftone effect, the tinting and cropping of images, the running of words off the edge of pages, different sheet sizes, the use of full bleed, the absence of free space, construction paper colour, collage-like compositions in the intersection of pages and stencil cut letters of Cera Stencil Pro establish a sense of creative play, an industriousness, youthfulness and energy.

    Read more about this project on BP&O.

    Campus by Google 2
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.
    Campus by Google 3
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.
    Campus by Google 4
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.
    Campus by Google 5
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.
    Campus by Google 6
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.
    Campus by Google 7
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.
    Campus by Google 8
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.
    Campus by Google 9
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.
    Campus by Google 10
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.
    Campus by Google 11
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.
    Campus by Google 12
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.
    Campus by Google 13
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.
    Campus by Google 14
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.
    Campus by Google 15
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.
    Campus by Google 16
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.
    Campus by Google 17
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.
    Campus by Google 18
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.
    Campus by Google 19
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.
    From Brand New: “The logo hasn’t changed much. Originally designed by Portland, OR-based Instrument, the logo was made of an isometric cube forming an abstract “C” and a serious sans serif [Roboto]. The new version changes the shades of gray for a wireframe approach.”
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.

    From Brand New: “The logo hasn’t changed much. Originally designed by Portland, OR-based Instrument, the logo was made of an isometric cube forming an abstract “C” and a serious sans serif [Roboto]. The new version changes the shades of gray for a wireframe approach.”

    Campus by Google 21
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.
    Campus by Google 22
    Source: https://multiadaptor.com MultiAdaptor. License: All Rights Reserved.

    Typefaces

    • Cera
    • Cera Stencil
    • Roboto

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