Album cover. Photography by Mert Alas and Marcus Piggott
“I’m sorry, but the old Taylor can’t come to the phone right now. Why? Oh, ’cause she’s dead.”
So ends single Look What You Made Me Do, the first to come out of pop queen Taylor Swift’s 2017 album Reputation. In keeping with these times of constant rebranding, the image of former Myspace moonshot has been retweaked into something far more edgy, urban and contemporary.