You can run your mouth, but can you run London? Grab your squad and own the streets of London at Nike’s Fastest Night: a unique, borderless running experience through landmark London locations.
You and your squad will take on a 5km course through London. The route? That’s your call. Take alleyways, sprint through tunnels, and tackle staircases. All we ask is that you hit our checkpoints along the way. — Nike
The event started and finished at Tate Modern, which featured animated, super-sized projections on the walls of its huge Turbine Hall — Alias Harbour being used at particularly huge sizes. Graphics by Nike’s in-house team and Golden were implemented by Rosie Lee.
See also the post about the poster campaign.
Contributed by Chantal Jahchan
Contributed by Florian Hardwig
Contributed by Soimadou Ibrahim-Aliamane
Contributed by Stephen Coles