FULLER were engaged by Yalumba Family Vignerons to tell the story of a brand new Cabernet Sauvignon & Shiraz high end wine. Yalumba had always considered themselves understated, but with continued consumer interest in high end wines, Yalumba wanted to release arguably their best vintage, 2012. With a $400+ price tag the story have to be authentic and engaging.
FULLER tackled the challenge by delving into the Yalumba history books to find a story worth telling. Five generations, 167 years Yalumba is Australia’s oldest family owned winery.
Fred Caley Smith emerged. He was a family member who took Yalumba’s handshake to the world. Born in 1864 his thirst for new adventures and knowledge inspired his family to dream a vision that would last for generations. His legacy that lives on is Yalumba. A 150 page book was conceived.
Key statements from the book would be used as typographic circular arrangements. Each clock circle reflected a moment in time, a transient movement. Photography was art directed as brooding, historic and suggestive. Typography was selected to give a sense of tradition (GT Sectra) and sophistication (Aperçu and Domaine Sans Display).