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silica

Contributed by Nathan Young on Oct 5th, 2017. Artwork published in .
    silica 1
    License: All Rights Reserved.

    Silica is a (fictional) womenswear label that offers handcrafted, essential pieces for everyday life. The title comes from the chemical of the same name, which serves a multitude of practical purposes – just like the label’s own pieces.

    As with the clothes themselves, the bespoke wordmark has been carefully constructed to ensure a look that’s both timeless and forward-thinking. The serif’s classic touch is freshened with a glowing stroke, exposing the logo’s structure and providing the mark with a style that’s lightweight, modern, and distinct. Optionally placed to the left of the word is a set of 3 stars, which symbolize the 3 atoms that make up the compound silicon dioxide.

    The label launches in Spring/Summer 2018 with the Wildflower campaign. The project includes two advertisements, an invitation to the Paris Fashion Week debut, a lookbook for the season’s releases, and a website mockup styled to match the line.

    For more, visit the full project page. All photos of models courtesy of Fabien Vilrus. All nature shots via Flickr.

    silica 2
    License: All Rights Reserved.
    silica 3
    License: All Rights Reserved.
    silica 4
    License: All Rights Reserved.
    silica 5
    License: All Rights Reserved.
    silica 6
    License: All Rights Reserved.
    silica 7
    License: All Rights Reserved.

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    • Neue Helvetica

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