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MIT fundraising campaign

Contributed by Swiss Typefaces on Jan 20th, 2018. Artwork published in .
    mit_paper_all.jpg
    Source: http://www.7d8.co 7d8. License: All Rights Reserved.

    7D8 created an identity for MIT’s new multi-year fundraising campaign. A multi-faceted capital campaign representing many different schools within the University, the project required a memorable mark and comprehensive communication and design guidelines. Working with Rick Rabe and Adrian Pulfer from The Propeller Group, they designed the identity to augment MIT’s existing logo, employing a set of parentheses derived from the shape of a perfect circle. In mathematics, what is on the outside of the parenthesis is distributed or multiplied across what is inside the parenthesis; thus the concept reinforces the impact MIT’s Campaign for a Better World will have on everyone, benefiting the whole world.

    Suisse Int’l, Suisse Works and Suisse Int’l Mono are part of the Suisse typeface, available from Swiss Typefaces.

    mit_paper_3.jpg
    Source: http://www.7d8.co 7d8. License: All Rights Reserved.
    mit_president_message.gif
    Source: http://www.7d8.co 7d8. License: All Rights Reserved.
    mit_paper_6.jpg
    Source: http://www.7d8.co 7d8. License: All Rights Reserved.
    mit_paper_4.jpg
    Source: http://www.7d8.co 7d8. License: All Rights Reserved.
    mit_paper_2.gif
    Source: http://www.7d8.co 7d8. License: All Rights Reserved.
    mit_poster_1.jpg
    Source: http://www.7d8.co 7d8. License: All Rights Reserved.

    Typefaces

    • Suisse Int’l
    • Suisse Works
    • Suisse Int’l Mono

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