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MIT fundraising campaign

Contributed by Swiss Typefaces on Jan 20th, 2018. Artwork published in .
    MIT fundraising campaign 1
    Source: http://www.7d8.co 7d8. License: All Rights Reserved.

    7D8 created an identity for MIT’s new multi-year fundraising campaign. A multi-faceted capital campaign representing many different schools within the University, the project required a memorable mark and comprehensive communication and design guidelines. Working with Rick Rabe and Adrian Pulfer from The Propeller Group, they designed the identity to augment MIT’s existing logo, employing a set of parentheses derived from the shape of a perfect circle. In mathematics, what is on the outside of the parenthesis is distributed or multiplied across what is inside the parenthesis; thus the concept reinforces the impact MIT’s Campaign for a Better World will have on everyone, benefiting the whole world.

    Suisse Int’l, Suisse Works and Suisse Int’l Mono are part of the Suisse typeface, available from Swiss Typefaces.

    MIT fundraising campaign 2
    Source: http://www.7d8.co 7d8. License: All Rights Reserved.
    MIT fundraising campaign 3
    Source: http://www.7d8.co 7d8. License: All Rights Reserved.
    MIT fundraising campaign 4
    Source: http://www.7d8.co 7d8. License: All Rights Reserved.
    MIT fundraising campaign 5
    Source: http://www.7d8.co 7d8. License: All Rights Reserved.
    MIT fundraising campaign 6
    Source: http://www.7d8.co 7d8. License: All Rights Reserved.
    MIT fundraising campaign 7
    Source: http://www.7d8.co 7d8. License: All Rights Reserved.

    Typefaces

    • Suisse Int’l
    • Suisse Works
    • Suisse Int’l Mono

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