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Melissa Flygrl

Contributed by Nino Parlette on Jan 4th, 2018. Artwork published in
circa February 2017
.
    2000_10.jpg
    Source: https://feliperocha.work Felipe Rocha & Leo Porto. License: All Rights Reserved.

    From Felipe Rocha’s website:

    Visual identity for Flygrl, Melissa’s latest collection. Melissa is an iconic global footwear brand with origins tracing back to São Paolo, Brazil. Melissa has an international presence in more than 80 countries and more than 200 stores just in Brazil. We created a design system that is being translated into all kinds of applications, from Interior Design and website to bags and lollipops. Flygrl instantly became a hit in Brazil and it was the first time that I got my work drawn by someone at the beach.

    Design: Felipe Rocha and Leo Porto
    Creative Direction: Erika Palomino
    Melissa Team: Cassio Prates, Deisi Meneguzzi
    Campaign photography: Gil Inoue
    Stylist: Renata Correa
    Beauty: Amanda Schon
    Photoshoot art direction: B+K
    Case study: Mari Juliano and Leonardo Sang
    Case study retouching: Khoi Pham

    flygrl_new_03.jpg
    Source: https://feliperocha.work Felipe Rocha & Leo Porto. License: All Rights Reserved.
    nytimes_2000_02.jpg
    Source: https://feliperocha.work Felipe Rocha & Leo Porto. License: All Rights Reserved.
    Melissa_new_flygrl.jpg
    Source: https://feliperocha.work Felipe Rocha & Leo Porto. License: All Rights Reserved.
    melissa_2000_new01.jpg
    Source: https://feliperocha.work Felipe Rocha & Leo Porto. License: All Rights Reserved.

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