Art direction and update of visual identity for popular music blog by public Swedish TV network SVT
Since the start in 2007 PSL has grown from a simple blog with a staff of one, to the base for a wide range of music related projects and an ambitious website, now involving a full editorial staff. Having reached the limits of the old blog format, we were asked to both oversee a redesign and visually update the old identity.
Based on the previous visual language, we introduced a slightly reduced color palette and a custom made typeface in two versions. A colon was added to the previous logotype and is used as a unifying typographical mark to emphasize the ‘introducing’ character of the blogs.