Comedy Feast is a new roaming family festival combining three of life’s greatest pleasures — food, drink and laughter. For the launch of the pilot experience at Lincolnshire Castle, Only were commissioned to create a simple brand identity that would inspire audiences to engage with the experience. Over time, the identity would need to flex to accommodate new locations spanning the length and breadth of the UK.
The identity is set in a bespoke version of Krana Fat by Schick Toikka. The typeface was chosen for its flamboyant and unexpected character. A playful graphic line device mischievously intersects with the typography across applications.