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Aēsop logo, website and packaging

Contributed by David Merfield on Feb 7th, 2018. Artwork published in
circa 2018
.
    Aēsop logo, website and packaging 1
    Source: https://www.aesop.com License: All Rights Reserved.

    The website for Aēsop, an Australian skin care company which produces hair products, soaps and fragrances. The site uses Suisse Int’l and Zapf Humanist, Bitstream’s version of Optima. Optima is also the logo typeface. Packages use several styles of Neue Helvetica.

    Aēsop logo, website and packaging 2
    Source: https://www.aesop.com License: All Rights Reserved.
    Aēsop logo, website and packaging 3
    Source: https://www.aesop.com License: All Rights Reserved.
    Aēsop logo, website and packaging 4
    Source: https://www.aesop.com License: All Rights Reserved.

    Typefaces

    • Optima
    • Suisse Int’l
    • Neue Helvetica

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    1 Comment on “Aēsop logo, website and packaging”

    1. Peiran Tan says:
      Feb 7th, 2018  7:20 pm

      Redesign started several years ago with Work & Co.

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