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Science Museum Group

Contributed by Out Of The Dark on Feb 12th, 2018. Artwork published in
October 2017
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    Subway.jpg
    License: All Rights Reserved.

    The identity for the Science Museum Group was created by North Design. It is based around the custom typeface SMG Sans, which is derived from the Copy typeface. Logos for each museum of the group use the same font family and layout, with words stacked on top of one another, and letters gradating from bold to light. The typeface comes in six weights from fat to light. Its uniwidth design provides a consistent shape and positioning as the letter weight changes in the animation.

    NORTH_SMG_29_SM_LOGO.gif
    License: All Rights Reserved.
    NORTH_SMG_015_GALLERY_ENTRANCE_21.jpg
    License: All Rights Reserved.
    science_museum_2017_staff_02.jpg
    License: All Rights Reserved.
    wonderlab-copy.jpg
    License: All Rights Reserved.
    science_museum_2017_map.jpg
    License: All Rights Reserved.

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