I was commissioned by GUESS to design a custom typeface in five weights that could be used in their advertising for print and web. The goal was to create something unique and customized to the brand that could be used across multiple touchpoints. Based off their existing website typeface Futura, the triangular motif of the GUESS logo was appropriated in the terminals of the letterforms. The typeface premiered internationally in retail stores and on their website as part of their 2015 “Hello Spring” advertising campaign featuring Gigi Hadid.
Creative Director: Rob Chong & Paul Marciano