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Magasins Généraux window signs

Contributed by Production Type on Mar 12th, 2018. Artwork published in
August 2016
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    BuildingParis-46-BETC-01.jpg
    Source: http://www.buildingparis.fr © Building Paris/Julien Lelièvre. License: All Rights Reserved.

    In 2013, T&P Work UNit has been commissioned to conceive BETC’s new offices in Les Magasins Généraux warehouses, Pantin, France, a former granary well known for becoming the favorite graffiti artists’ playground for almost a decade (interactive exploration of the building).

    Parisian studio Building Paris was in charge of the building’s signage, with the major task being to help employees finding their way in this huge space (20,000 square meters).

    Regarding the exteriors spaces, to locate the six noteworthy places of the building that are not actual offices (restaurants, library…) — L’Accueil général, Le Gymnase, La Scène, Le Kartz, La Cantine and La Doc — Building Paris wanted to make something big, in connection with the building’s history.

    That’s why they invited Alaric Garnier to contribute to the project. Garnier is a skilled graphic designer and type designer but he’s also the only French designer to have received a traditional sign painting training in the US. Paying homage to the many layers of painting that the block has worn, they wanted to add the ultimate one: the “2016 layer”.

    Garnier decided to make something simple, not to fancy, to contrast with the impressive architecture. He chose his Mars typeface in white with a black outline and a shadow effect. The Extended width was used for La Scène lettering (note the LA ligature). The other five letterings were done using the Condensed width which was compressed even more to fit the window space.

    The first step was to print the letters at actual scale to make pounce patterns. Then, in August 2016, he handpainted all the huge letterings with the help of his friend (and former teacher) Sean Barton. Five of them were done from the inside but the bigger one, La Cantine, was done from the outside, using a crane platform.

    Mars is now available at Production Type.

    These painted letters are part of a bigger project that can be seen on the websites of T&P Work UNit and Building Paris.

    P1010340m.jpg
    © Alaric Garnier. License: All Rights Reserved.
    P1010110m.jpg
    © Alaric Garnier. License: All Rights Reserved.
    IMG_0694.JPG
    © Alaric Garnier. License: All Rights Reserved.
    BuildingParis-46-BETC-02.jpg
    Source: http://www.buildingparis.fr © Building Paris/Julien Lelièvre. License: All Rights Reserved.
    BUILDING-BETC-4917.jpg
    Source: http://www.buildingparis.fr © Building Paris/Julien Lelièvre. License: All Rights Reserved.
    BuildingParis-46-BETC-10.jpg
    Source: http://www.buildingparis.fr © Building Paris/Julien Lelièvre. License: All Rights Reserved.
    IMG_0728.JPG
    © Alaric Garnier. License: All Rights Reserved.
    BuildingParis-46-BETC-08.jpg
    Source: http://www.buildingparis.fr © Building Paris/Julien Lelièvre. License: All Rights Reserved.
    BUILDING-BETC-4973.jpg
    Source: http://www.buildingparis.fr © Building Paris/Julien Lelièvre. License: All Rights Reserved.
    BuildingParis-46-BETC-12.jpg
    Source: http://www.buildingparis.fr © Building Paris/Julien Lelièvre. License: All Rights Reserved.
    BUILDING-BETC-4886.jpg
    Source: http://www.buildingparis.fr License: All Rights Reserved.
    BUILDING-BETC-4776.jpg
    Source: http://www.buildingparis.fr © Building Paris/Julien Lelièvre. License: All Rights Reserved.
    BUILDING-BETC-4884.jpg
    Source: http://www.buildingparis.fr © Building Paris/Julien Lelièvre. License: All Rights Reserved.
    P1010350m.jpg
    © Alaric Garnier. License: All Rights Reserved.

    Garnier was helped by Sean Barton to complete the job. Beside being his friend, Barton was Garnier’s former sign painter master in Seattle.

    Typefaces

    • Mars Condensed
    • Mars Extended

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    1 Comment on “Magasins Généraux window signs”

    1. Peiran Tan says:
      Mar 12th, 2018  6:05 pm

      👏👏👏 on first Fonts in Use submission on Mars! (A bit sadly not me this time)

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