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Spielart Festival 2017

Contributed by Vallois Clovis on Mar 13th, 2018. Artwork published in
September 2017
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    spiel17_grossfla__chenplakat_1.jpg
    Source: http://www.gestaltungsbuero-hersberger.de Gestaltungsbüro Hersberger. License: All Rights Reserved.

    Posters in the Munich subway

    SPIELART has been exploring and researching new trends and movements in the world of international theater since 1995, in order to present them to audiences in Munich every two years. The antennas are aimed at unusual forms of expression and aesthetics, current topics, strong personalities, and impressive productions. SPIELART, however, also always concentrates on posing questions about theater itself as an art form, and on consistently re-exploring or re-establishing theater with approaches from the fringes. Important accents of the festival’s platform are also its entrenchment in the city’s cultural life and the dialogue between the city’s artistic and institutional energies.

    Gestaltungsbüro Hersberger has been responsible for the festival’s visual identity since 2009. For the 2017 edition, they used Medien as the main typeface. The humanist sans serif by Nouvelle Noire is combined with Univers in the logo.

    spiel17_werbewu__rfel_01.jpg
    Source: http://www.gestaltungsbuero-hersberger.de Gestaltungsbüro Hersberger. License: All Rights Reserved.

    Banner box in the urban space

    spiel17_sa__ule_01.jpg
    Source: http://www.gestaltungsbuero-hersberger.de Gestaltungsbüro Hersberger. License: All Rights Reserved.

    Advertising columns with posters

    spiel17_magazin_22.jpg
    Source: http://www.gestaltungsbuero-hersberger.de Gestaltungsbüro Hersberger. License: All Rights Reserved.

    Festival magazine

    spiel17_website_02.jpg
    Source: http://www.gestaltungsbuero-hersberger.de Gestaltungsbüro Hersberger. License: All Rights Reserved.
    spiel17_taschen_01.jpg
    Source: http://www.gestaltungsbuero-hersberger.de Gestaltungsbüro Hersberger. License: All Rights Reserved.

    Backpacks and tote bags

    spiel17_bierdeckel_01.jpg
    Source: http://www.gestaltungsbuero-hersberger.de Gestaltungsbüro Hersberger. License: All Rights Reserved.

    Coasters and stickers

    Typefaces

    • Medien
    • Univers

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