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7 Train: Minutes to Midtown exhibition

Contributed by Doug Clouse on Mar 8th, 2018. Artwork published in .
    The 7 train is notoriously crowded and diverse.
    Photo: Doug Clouse. License: All Rights Reserved.

    The 7 train is notoriously crowded and diverse.

    For an exhibition about the history of the 7 subway train line at the New York Transit Museum, design firm The Graphics Office used Neue Helvetica to suggest the MTA signage system. The color palette was limited to black and white and the 7 line’s official color, “raspberry.”

    The section on the neighborhood of Woodside includes a photo of a man running for a train in the 1930s.
    Photo: Doug Clouse. License: All Rights Reserved.

    The section on the neighborhood of Woodside includes a photo of a man running for a train in the 1930s.

    A mix of Helvetica and typography on vintage signs.
    Photo: Doug Clouse. License: All Rights Reserved.

    A mix of Helvetica and typography on vintage signs.

    Helvetica contrasts with the sharp and interesting detail in vintage photos.
    Photo: Doug Clouse. License: All Rights Reserved.

    Helvetica contrasts with the sharp and interesting detail in vintage photos.

    New York City is full of characters.
    Photo: Doug Clouse. License: All Rights Reserved.

    New York City is full of characters.

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    • Neue Helvetica

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