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Naylor Love identity

Contributed by eddy davies on Mar 13th, 2018. Artwork published in
March 2018
.
    Naylor Love_Web 1500x1056_V2.png
    License: All Rights Reserved.

    Brand identity for Naylor Love, a New Zealand based company that has been in construction for more than 100 years. The approach to the logo was an evolution, not a revolution. The original version had presence in the marketplace but looked busy and dated, so we simplified it, sharpened it up, and made it bolder but kept the core essence. From there, we modernised the rest of the branding with a brighter and fresher teal primary colour, and a more minimalist design aesthetic to the vehicle fleet, business cards, letterheads, documents, advertising, and other collateral.
    The resulting identity has perfectly achieved what it set out to do in presenting Naylor Love as a company which is forward-thinking and can be trusted thanks to its track record.

    Naylor Love_Web 1500x1056_V22.png
    License: All Rights Reserved.
    Naylor Love_Web Font 1.jpg
    License: All Rights Reserved.
    Naylor Love_Web Font 2.jpg
    License: All Rights Reserved.
    Naylor Love_Web 1500x1056_Spreads.png
    License: All Rights Reserved.
    Naylor Love_Web 1500x1056_V214.png
    License: All Rights Reserved.

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