The Centre for the Study of Political Graphics (CSPG) explores the enduring power and immediacy of the political poster in the fight against inequality, their capacity to acknowledge and bring to light the injustices and atrocities of the world, and through their archival, keep alive the stories, voices and controversies that they have come to represent.
CSPG worked with Canadian studio Blok to develop a graphic identity that would honour the role the centre serves as a chronicler and catalyst, reflect its position as a participant in the fight for human rights, and leave space to frame and connect the graphic and bring to light the diversity of their political poster archive.
Blok channel the impact, immediacy and communicative clarity of political posters into CSPG’s visual identity. They do this through type size, proportionality and arrangement, in conjunction with eye-catching colour and use of contrast. In their type-centric approach identity takes a step back and functions as a frame for the images and messages that have endured or caught the spirit of the recent past or employed today.