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The Franchiser by Stanley Elkin

Contributed by Ian Lanius on Mar 17th, 2018. Artwork published in .
    franchiser.jpg
    Photo: Ian Lanius. License: All Rights Reserved.

    Hmm…what font should we use for this frankfurter?

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    4 Comments on “The Franchiser by Stanley Elkin”

    1. Mar 17th, 2018  2:44 pm

      The book jacket was designed by Lawrence Ratzkin. The interior (not pictured here) is by Marion Hess.

      “STANLEY” uses the Orbit variant with filled-in bottom apertures, and “the” appears to be in Bronstein Bold, a film typeface that is very similar to PLINC’s Cooper Nouveau Swash Bold and Letraset’s Lazybones. “A Novel” obviously references the Mobil logo as designed by Chermayeff & Geismar in 1963. I wonder whether “Elkin” is based on a typeface, too.

    2. Mar 18th, 2018  1:41 am

      I love this cover. Great find, Ian!

      I do think I’ve seen that Elkin face before. I’ll check my phototype catalogs.

    3. getsuren says:
      Mar 18th, 2018  5:41 pm

      “Elkin” seems to be set in Corporate.

    4. Mar 18th, 2018  6:54 pm

      Outstanding, getsuren! Added.

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